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Community Launch

Welcome to the Inner Circle

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COMMUNITY LAUNCH

MAY - AUGUST

The Program

Welcome to the SOWN Community Launch Canada - where beauty meets insider access.

This invite-only experience is your chance to get early access to our signature hair at exclusive pricing, in exchange for your product reviews and content.

Think of it as part testing lab, part content collective - curated for the girlies and stylists (a.k.a YOU) who get it before the world does.

No influencer title required, just good taste, a good eye and love for being part of something before it blows up.

Ready to shape whats next? Your seat at the table it waiting.

JOIN LAUNCH

Community Program Highlights

Member Pricing

As a member of the SOWN Community Launch, you'll unlock first-look access to our signature hair at special pricing at 40-70% off retail price.

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Early Access

As a SOWN Community member you'll be among the first to experience unreleased products, potentially beta testing new hair and take part in shaping future launches.

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Content & Product Reviews

As a SOWN Community member, you’ll show off your install with fun, quality photos or videos. Think selfies, reels, or behind-the-scenes vibes. You’ll also drop a quick review to let us (and the world) know what you think of SOWN. Just follow our simple content guide and share within 3 weeks of getting your hair!

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Ready to Join the Sown Community?

Apply by completing our quick application linked below. We'll get back to you within a few days of receiving your application. Once you're accepted, you’ll receive exclusive access along with all the details on how to place your order and share your content and reviews as a SOWN Community member.

Program Details

SOWN BTS

The Community

Thank you for being our inspiration <3

Program Details

Member Pricing

As a Community Member, you’ll unlock exclusive access to our premium hair at special discounted pricing—a rare benefit reserved for our Inner Circle. Discounts apply to our curated Sets and Individual Bundles. This pricing is only available during our Community Launch which runs from May - August 2025 and all sales are final. It's our way of thanking you for being part of the journey.

Content & Product Reviews

In exchange for special pricing, we’ll ask that you create and share authentic photos and videos within three weeks of receiving your SOWN hair. We want to see it all — your install, your styling moments, your full glow-up — all while speaking to the quality and feel of SOWN. Whether it’s a quick Reel, a photo carousel, or a GRWM, your content should reflect your real voice and love for great hair. No need to be an influencer — just share high-quality, genuine moments. You’ll also leave a product review on our site so that others can hear about your experience.

Not an Influencer? Perfect.

You don’t need a blue check or a million followers to be part of this. We’re looking for real people who love quality hair and know how to tell a story through content. Whether you’re snapping mirror selfies or filming GRWMs, if you’re passionate about hair and ready to help shape what’s next, this program is made for you.

Early Access

As a Community Member, you’ll unlock first dibs on new drops (before they sell out) and get rare chances to test unreleased products. Your feedback shapes what we launch next. Think: surprise samples, private updates, and the inside track on everything SOWN. Best of all? Your early access lasts as long as you’re part of the Community. You’re not just here to shop - you’re here to shape the future of SOWN.

Need help?

Frequently Asked Questions